Why PR Matters for SEIS/EIS Fundraises
You might think “I’ll just drop a press release”. Sure. But that’s like fishing with bare hands. You need bait, the right spot, and follow-up. Smart startup PR strategies turn that one-day headline into weeks of new leads, social chatter, and investor interest.
- Boost credibility in a crowded UK market.
- Signal stability to job seekers and partners.
- Maximise momentum after your round closes.
PR isn’t vanity. It’s about filling your funnel, attracting talent, and building trust. Especially under SEIS/EIS, where tax incentives demand clarity. Investors want detail on reliefs, use of funds, and traction. Nail that, and you jump ahead of the pack.
Common PR Approaches: The Firebrand Blueprint
Many startups turn to agencies like Firebrand. They’ve rolled out 50+ funding announcements from Seed to Series E. Their 17-stage process covers:
- Messaging framework
- Media strategy and target lists
- Drafting the announcement
- VC liaison for embargoed coverage
- Interview preparation
- Press materials (assets, bios, datasheets)
- Day-of amplification (social, paid ads)
- Post-launch analysis and reporting
Solid. They even tweak your website, run email blasts, and configure your martech stack for attribution. All to ensure every mention is tracked.
Lessons from a 17-Stage Process
- Have a story arc: Why this round? Why now?
- Secure embargoed quotes from lead investors.
- Prepare spokespeople with mock interviews.
- Update your site: clear CTAs and new testimonials.
- Amplify on social with branded visuals.
- Measure success: coverage volume, traffic spikes, MQLs.
But here’s the catch: agencies like Firebrand can be pricey. And they’re one-size-fits-all. You get generic templates. What if you need more control? Or want to keep costs down?
How Oriel IPO Elevates Your Announcement
Oriel IPO takes the best of those startup PR strategies and layers on:
- Commission-free platform: no fees on your raise.
- Curated, tax-efficient deal flow under SEIS/EIS.
- Full educational suite: demystify reliefs for founders and angels.
- AI-driven content via Maggie’s AutoBlog: churning out SEO-optimised blog posts in minutes.
- Subscription tiers that scale with your needs.
Instead of outsourcing everything, you call the shots. And still hit tier-one media.
Crafting a Compelling Narrative
Your story is your anchor. Oriel IPO helps you:
- Frame the round against UK market trends.
- Highlight your unique tech, team, or traction.
- Connect to SEIS/EIS tax reliefs in plain English.
- Add quotes that feel genuine, not PR-polished.
A clear story resonates with reporters and investors alike. No jargon. No fluff.
Media and Investor Outreach
Use our investment marketplace to:
- Link directly with hand-picked angels who specialise in SEIS/EIS.
- Pitch under embargo to journalists in fintech, tech, and investment beats.
- Share a press kit hosted on our platform—easy access to logos, media assets, and investor lists.
You’ll spend less time chasing contacts. And more time on the angle that matters.
Amplification Across Channels
Your announcement deserves aircover. Here’s how Oriel IPO supports multichannel PR:
- Website updates: automated via Maggie’s AutoBlog for SEO-rich posts.
- Email nurture: pre-built templates explaining tax incentives.
- Social media calendar: optimised times for LinkedIn, Twitter, and more.
- Paid campaigns: low-cost LinkedIn ads targeting UK investors.
Think of your PR as a relay race. Earned media hands off to owned assets, then to paid. Each step fuels the next.
Tackling Common PR Pitfalls
Even seasoned teams slip up. Watch out for:
- Weak headlines that bury the news.
- Neglecting investor quotes or metrics.
- Relying solely on a press release.
- Failing to prep spokespeople for tough questions.
- Skipping follow-up: reporters need reminders.
With Oriel IPO, you get checklists and automated reminders to avoid these traps.
Real-World Example: From Zero to Closure with Oriel IPO
Meet TechEdu, a UK edtech SME. They closed a £750K SEIS round. Here’s their path:
- Joined Oriel IPO platform and set up a subscription tier.
- Used Maggie’s AutoBlog to draft a funding announcement blog post.
- Uploaded key investor quotes and traction metrics to their press kit.
- Pitched to five top fintech reporters under embargo.
- Scheduled social posts and email blasts via our martech integration.
- Launched. Coverage in TechCrunch, Business Insider, and VCs’ newsletters.
Outcome?
– Website traffic spiked 250%.
– 30 new investor conversations in two weeks.
– Three hires in product and marketing.
All commission-free, thanks to Oriel IPO.
Why Choose Oriel IPO for Your SEIS/EIS PR
Compared to big-ticket agencies, Oriel IPO gives you:
- Full control without hidden fees.
- A marketplace tailored to SEIS/EIS expertise.
- Educational resources that simplify tax reliefs.
- AI tools like Maggie’s AutoBlog for fast, SEO-ready content.
- Analytics dashboards for coverage, clicks, and leads.
Your PR moves at startup speed. Not agency speed.
Ready to Announce Your Fundraise?
You’ve got the funds. You’ve got the story. Now get the press, the buzz, and the investor calls. With Oriel IPO’s commission-free model, curated marketplace, and AI-powered content, you’ll run smarter, leaner PR than ever.
