Introduction
Starting a business? You’ve hit that familiar crossroad: crowdfunding or angel investing? Both routes let you tap into SEIS vs EIS funding. But which one ticks your boxes—control, cash, connections or tax perks?
Imagine you’re baking a cake. Crowdfunding is like gathering eggs, flour and sugar from a crowd of neighbours. Angel investing is calling in a seasoned chef with a fancy mixer and secret recipe. You need both ingredients and expertise. But which suits your oven?
In this article, we’ll unpack:
- What crowdfunding really means.
- How angel investing works.
- The ins-and-outs of SEIS vs EIS funding.
- Strategic tips for UK founders.
Buckle up. We’ll make SEIS vs EIS funding feel like a Sunday stroll.
What Is Crowdfunding?
Crowdfunding is tapping into a crowd of small investors who chip in for your dream. It’s popular on platforms like Kickstarter and GoFundMe. For UK startups, equity crowdfunding sites such as Seedrs and Crowdcube let contributors swap cash for shares—but often without SEIS or EIS relief. Here’s the gist:
- You pitch an idea.
- Hundreds or thousands back it with £10–£1,000 each.
- In return, backers get rewards, products or tiny equity slices.
Advantages of crowdfunding:
Retain Ownership
You keep day-to-day control. No single backer wields veto power.
Market Validation
Campaigns act as a live focus group. Feedback flows in real time.
Buzz & PR
Early hype can spark media interest. A viral campaign is a goldmine.
Drawbacks:
- Funds can be unpredictable.
- Campaigns demand serious marketing.
- Many small investors mean complex cap tables.
Crowdfunding nails market proof. But if you crave deeper pockets and rich mentorship, consider the other path.
What Is Angel Investing?
Angel investing is when wealthy individuals—angel investors—write sizeable cheques, usually for 10–25% stakes in promising startups. They often bring more than just money:
- Mentorship from sector experts
- Access to networks and partnerships
- A trust stamp that attracts follow-on funding
Angels typically seek SEIS vs EIS funding deals to enjoy tax breaks. They inject anything from £25,000 up to £250,000. Here’s why founders love angels:
Large Cash Injection
No cap on small bits. Angels can fuel a sprint, not just a jog.
Smart, Seasoned Advice
They’ve “been there, done that.” Their guidance can shortcut mistakes.
Signal to Others
Landing a reputable angel is like receiving a Michelin star.
But beware:
- Giving up equity can dilute control.
- Angels may expect board seats or voting rights.
- You’ll need polished pitches and forecasts.
Angel investing shines when you need scale, clout and strategic counsel.
Understanding SEIS vs EIS Funding
The UK government offers two stellar schemes to entice investors: SEIS (Seed Enterprise Investment Scheme) and EIS (Enterprise Investment Scheme). They reduce risk and amplify rewards. Let’s decode them:
SEIS (Seed Enterprise Investment Scheme)
- For very early-stage startups.
- Investors can claim back 50% of the investment against income tax.
- Maximum £150,000 per company, £100,000 per investor, per tax year.
- Capital gains tax (CGT) exemption on SEIS shares held for three years.
- CGT reinvestment relief on gains of up to £100,000.
EIS (Enterprise Investment Scheme)
- For slightly more mature startups.
- Income tax relief of 30% on investments up to £1 million per tax year.
- CGT deferral relief: defer tax on gains from other assets.
- CGT exemption if held three years.
- Loss relief if the startup fails.
Why SEIS vs EIS funding matters:
- SEIS offers higher income tax relief but lower caps.
- EIS supports larger growth rounds and reinvestment.
- Choosing wrong can mean missing out on tens of thousands in relief.
In practice, you might kick off with SEIS for pre-seed, then graduate to EIS for Series A-style funding. Both schemes layer beautifully when you need long-term, tax-efficient capital.
Crowdfunding vs Angel Investing: SEIS vs EIS Funding Comparison
At this midpoint, let’s stack crowdfunding against angel investing through the lens of SEIS vs EIS funding.
| Factor | Crowdfunding | Angel Investing |
|---|---|---|
| Typical raise size | £10k–£500k | £50k–£2M+ |
| SEIS/EIS compatibility | Sometimes limited | Usually fully compatible |
| Speed to funding | Campaign length 30–60 days | Weeks to months of due diligence |
| Investor involvement | Minimal post-campaign | Active mentoring and board seats |
| Control & dilution | Low dilution, many micro-investors | Higher dilution but fewer seats |
| Marketing workload | High (campaign promo) | Pitch prep is heavy, then lighter |
Key takeaway: If you want fast, lower-dollar proof-of-concept—go crowdfunding. If you need scale, expertise and full SEIS vs EIS funding potential—seek angels.
How to Choose Between Crowdfunding vs Angel Investing for SEIS vs EIS Funding
Your choice depends on your startup’s stage and needs. Ask yourself:
- How much capital do I need right now?
- Do I prioritise control or guidance?
- Am I ready for complex tax relief claims?
- Can I manage a big promotional push?
- Do I want a single or multiple investors?
Practical roadmap:
- Validate with a small crowdfunding campaign.
• Test product-market fit.
• Build a list of early adopters. - Prepare an SEIS-friendly pitch deck.
• Highlight team, traction, and risk mitigation. - Reach out to angel networks or marketplaces.
• Filter for SEIS vs EIS funding specialists. - Run financial models for SEIS vs EIS tax relief impact.
• Show investors their net return with reliefs. - Negotiate terms, vet legal documents, close the round.
Remember: you can blend both. Some founders run a mini-crowdfund first, then approach angels for the bigger slice under SEIS or EIS.
How Oriel IPO Simplifies SEIS vs EIS Funding
At Oriel IPO, we get it—early-stage funding is a tangle of forms, caps and deadlines. Our commission-free marketplace and subscription model make it easy:
- Curated SEIS and EIS deals vetted by experts.
- Commission-free: startups keep more of the pot.
- Educational webinars and guides on SEIS vs EIS funding.
- Maggie’s AutoBlog: AI-powered blog content tailored to SEIS/EIS pitches.
- Direct access to angel investors keen on tax-efficient opportunities.
No more hunting for advice or drowning in paperwork. We streamline the whole process. Think of us as your funding GPS.
Conclusion
Choosing between crowdfunding vs angel investing for SEIS vs EIS funding isn’t a one-size-fits-all. Crowdfunding wins on speed and control. Angel investing shines on capital size, mentorship and full SEIS/EIS relief. Your startup’s stage, cash needs and appetite for guidance will steer the decision.
With the right blend—perhaps a small crowdfunding test, then an SEIS- or EIS-funded angel round—you can stitch together the best of both worlds.
Ready to simplify your SEIS vs EIS funding journey? Partner with Oriel IPO’s commission-free platform, leverage curated investment opportunities, and level up with AI-driven content from Maggie’s AutoBlog.


