Why Non-Dilutive Capital Options Matter for SaaS Startups
You’ve built a killer SaaS product. You’ve got users signing up, maybe even paying. But growth needs fuel—and that fuel usually means capital. The catch? Giving away equity can feel like losing control. That’s where non-dilutive capital options come in.
Imagine this: you inject cash into your business without handing over shares. No dilution. No dilution drama. Sound good? That’s exactly the appeal of grants, tax-advantaged schemes and revenue-based financing. For UK founders, the headline non-dilutive capital options are SEIS and EIS. They’re government-backed, tax-friendly and—best of all—equity stays right where it belongs: with you.
- You preserve ownership.
- You extend your cash runway.
- You hit milestones faster.
- You attract higher valuations later.
Plus, on Oriel IPO’s commission-free platform, you skip the hefty fees that nibble away at your raise. Ah, relief.
The Pitfalls of Pure Equity Funding
Equity is great—until it isn’t. Yes, it can be fast cash. But:
- Dilution adds up quickly.
- Investor expectations can skyrocket.
- Exit payouts shrink.
Contrast that with debt-like non-dilutive capital options. You service the capital, achieve growth, then potentially raise equity on much better terms. Less sweat. More runway.
SEIS & EIS: Tax-Efficient Schemes Explained
The UK government created two rock-solid schemes to spur startup investment. They qualify as prime non-dilutive capital options because investors get tax breaks, making it easier for you to attract cash without handing over too much equity.
Seed Enterprise Investment Scheme (SEIS)
SEIS is the poster child for early-stage funding.
- Eligibility: Companies under 2 years old with less than £200k in funds raised.
- Investor Incentives:
- Up to 50% income tax relief.
- Capital gains tax exemption on profits.
- Loss relief up to 50% if things go south.
- Funding Cap: Maximum £150k per company.
SEIS is perfect when your SaaS is at MVP stage. It’s small but mighty. And it’s a top non-dilutive capital option for founders who need that first push.
Enterprise Investment Scheme (EIS)
EIS picks up where SEIS leaves off.
- Eligibility: Companies under 7 years old, with less than £5m raised.
- Investor Incentives:
- Up to 30% income tax relief.
- No capital gains tax on disposal.
- Loss relief up to 30%.
- Funding Cap: £5m per year, £12m total.
Your traction is growing, recurring revenue is ticking up, and you want a bigger infusion. EIS slots in nicely, offering slightly lower tax breaks but much higher funding capacity. It’s a heavyweight non-dilutive capital option once you’ve proven product-market fit.
How Oriel IPO Makes Non-Dilutive Capital Options Effortless
You get the drill: SEIS and EIS rock. But the real headache is execution. Forms. Compliance. Finding the right investors. Fees. Fees. Fees.
Enter Oriel IPO.
Here’s how Oriel IPO powers your journey with seamless non-dilutive capital options:
- Commission-Free Model: No fees nibbling your raise. What you see is what you get.
- Curated Deals: Only top SEIS/EIS opportunities surface. Less noise, more focus.
- Educational Resources: From explainer videos to in-depth guides—demystify the jargon.
- Community Support: Connect with mentors, accountants and fellow founders.
- Subscription Tiers: From trial to pro—scale features as you grow.
Plus, if you’re hungry for SEO-optimised blog posts about your product, Oriel’s Maggie’s AutoBlog can help you drum up content automatically. It’s a nifty tool that uses AI to generate audience-tailored posts. Growth and content? Sorted.
Comparing Oriel IPO with Traditional Platforms
If you’ve peeked at Seedrs or Crowdcube, you’ll spot familiar faces. They offer SEIS/EIS deals, plenty of advisory services… but at a price. Fees, commissions, hidden charges. You get the idea.
Oriel IPO vs Seedrs/Crowdcube:
| Feature | Oriel IPO | Seedrs | Crowdcube |
|---|---|---|---|
| Commission | 0% | Up to 7.5% | Up to 7% |
| Tax-Focused Deals | Curated SEIS/EIS | Mixed | Mixed |
| Educational Content | ✔ High-quality | ✔ Basic | ✔ Basic |
| Subscription Model | Scalable | Pay-per-deal | Pay-per-deal |
| Community Network | Growing | Large | Large |
Look: Seedrs and Crowdcube have scale. But you pay for it. Oriel IPO keeps costs locked down. You get a tight-knit community, top-tier deals and no nasty surprises on your invoice.
Step-by-Step: Accessing Non-Dilutive Capital Options on Oriel IPO
Getting started is a breeze. Here’s how you tap into those sweet tax-break schemes without broken collarbones:
Sign Up for a Trial
You get a sneak peek at curated deals and educational resources.Upgrade Your Subscription
Unlock advanced analytics, personalised support and direct intros to investors.Complete Your Profile
Upload financials, pitch deck, traction metrics. Keep it crisp.Browse Curated SEIS/EIS Rounds
Filter by sector, funding stage or investor type.Engage & Negotiate
Chat with interested investors through Oriel’s platform. No middlemen.Secure Funding
Meet compliance requirements, finalise documents, get your non-dilutive capital options in motion.Hit Milestones
Use the funds to grow your SaaS, hit ARR targets, then prepare for the next round—maybe venture debt or Series A.
Pro Tip
Pair your SEIS/EIS raise with a small revenue-based financing line. It’s another non-dilutive capital option that smooths cash flow between milestones. Think of it as a backup generator for your runway.
Tips for Maximising SEIS/EIS Funding
Nobody likes paperwork, but a little prep goes a long way. Here’s the inside scoop:
- Align Timing: Submit SEIS applications quickly. HMRC slots fill up.
- Strong Narrative: Investors back people, not just products. Tell a clear story.
- Financial Projections: Keep them realistic. Wild numbers raise eyebrows.
- Professional Advice: Your accountant’s stamp of approval matters. Use Oriel IPO’s advisory partners.
- Follow Up: After your raise, update investors. Keep them in the loop for future EIS rounds.
With these tactics, you’ll turn non-dilutive capital options from a nice-to-have into a strategic advantage.
Real-World Success: A SaaS Case Study
Meet “FinTrack Pro,” a UK-based SaaS for small finance teams. In its first year:
- Raised £120k via SEIS on Oriel IPO.
- Launched Version 2.0 with no equity dilution.
- Hit £30k MRR six months later.
- Secured £400k via EIS for growth marketing.
They credit three things:
- Commission-free platform.
- Clear guidance on tax reliefs.
- Ongoing support to meet HMRC compliance.
And yes, they still own 100% of their shares.
Conclusion: Take Control of Your Growth
You’ve seen the power of non-dilutive capital options. From SEIS cradling your MVP to EIS fuelling your scale phase, these schemes keep equity firmly in your hands. And on Oriel IPO, you get a commission-free, educationally rich, curated marketplace.
No hidden fees. No heavy-handed regulation. Just a simple path to real, tax-efficient capital.
Ready to skip dilution drama?


