Why SEIS/EIS and a Business Angel Platform Matter
Early-stage funding in the UK is tricky. Investors chase deals. Startups need cash. Enter SEIS/EIS. These government-backed schemes offer generous tax relief. A business angel platform makes the match. It connects founders with seasoned investors. Think of it as Tinder for funding—but with spreadsheets, legal docs and a bit less swiping.
Yet many platforms charge hefty commissions. That eats into your capital. Oriel IPO flips the script. A commission-free marketplace. Subscription-based. Curated, tax-efficient deals. Educational resources baked in. No cut of your raise. You keep more. Investors pay no hidden fees. Everyone wins.
In this guide, we’ll:
- Compare the top 10 SEIS/EIS investment platforms.
- Highlight their strengths and blind spots.
- Show how to build your own commission-free business angel platform step by step.
- Share real insights, not fluff.
Let’s dive in.
Top 10 SEIS/EIS Investment Platforms Compared
Here’s a quick rundown of the front-runners in the UK and Europe. We’ll call out what they do well and where Oriel IPO’s commission-free model fills gaps.
-
Seedrs (https://www.seedrs.com)
– Strength: Rigorous vetting—only ~1% of applicants get listed.
– Weakness: 7.5% carry fee plus 0.75% on funds handled. Cuts deep into returns. -
Crowdcube (https://www.crowdcube.com)
– Strength: Large investor base, FCA-regulated.
– Weakness: Platform fees of 5% on successful raises. Plus payment processing charges. -
InvestingZone (https://www.investingzone.com)
– Strength: Specialist in SEIS/EIS niches.
– Weakness: Less transparent fee structure. Can surprise with admin costs. -
Crowd for Angels (https://crowdforangels.com)
– Strength: No investor fees, minimum ticket ~£25.
– Weakness: Not FCA-regulated. Limited advisory support. -
Crowd2Fund (https://crowd2fund.com)
– Strength: Loan and equity options.
– Weakness: Up to 10% arrangement fee on debt deals. Equity deals carry platform costs. -
SyndicateRoom (https://syndicateroom.com)
– Strength: Co-investment model alongside angels.
– Weakness: Access EIS fund requires £10k minimum. Fees can reach 2% per annum. -
Angels Den (https://angelsden.com)
– Strength: Matchmaking with angel networks.
– Weakness: Upfront listing fees, success fee up to 7%. -
SFC Capital (https://sfccapital.com)
– Strength: Top SEIS fund by number of deals (2023/24).
– Weakness: Fund-based model. Less control for individual investors. -
Mercia Asset Management (https://mercia.co.uk)
– Strength: One of the UK’s largest combined SEIS/EIS funds.
– Weakness: Fund management fees apply. Less transparent per-deal costs. -
Angel Investment Network (https://www.angelinvestmentnetwork.co.uk)
– Strength: Massive global community. Free for investors.
– Weakness: Just an introduction service. No transaction handling.
What you’ll notice: fees pop up everywhere. It’s either a carry fee, success fee or subscription. Very few are truly commission-free. And even those that look free often hide admin or processing costs.
Oriel IPO’s model? A flat subscription. No slicing of capital. Clear as day.
Key Features of a Winning Business Angel Platform
If you’re dreaming of launching your own business angel platform, here’s what works:
- Commission-Free Model
You keep the capital flowing. No success fees. - Tax-Efficient Curated Deals
Only SEIS/EIS-eligible startups. Verified by experts. - Transparent Subscription Plans
Predictable pricing for founders and investors. - Educational Hub
Step-by-step guides on SEIS vs EIS, due diligence checklists, webinars. - User-Friendly Portal
Easy navigation for investors to browse, filter and invest. - Secure Back Office
Admin tools to track applications, payments and compliance. - Automated Communications
Reminders, deal updates and tax certificates. No manual chasing.
These are the pillars that make Oriel IPO stand out. And you can replicate them.
How to Build a Commission-Free Marketplace
Building a robust business angel platform isn’t rocket science. But it takes planning. Here’s your blueprint:
1. Research and Define Your Niche
Ask yourself:
- Who are my users? (SMEs, angel investors, VCs)
- Which sectors? Tech, life sciences, consumer?
- Do I focus on SEIS, EIS or both?
Example: Oriel IPO started purely SEIS/EIS. It nailed compliance, then expanded.
2. Choose a Technology Stack
You have options:
- White-label software (like LenderKit) for quick launch.
- Custom build with React, Node.js, PostgreSQL.
- Hybrid: off-the-shelf back end + custom front end.
We recommend a white-label solution if you want to go live fast and keep costs down.
3. Implement Subscription Billing
Ditch success fees. Use monthly or annual subscriptions:
- Tier 1: Basic listing for startups (£99/month).
- Tier 2: Enhanced deal promotion (£249/month).
- Investor pass: Access to deals and analytics (£49/month).
Transparent. Predictable. No nasty surprises.
4. Integrate SEIS/EIS Tax Incentives
Make it idiot-proof:
- Auto-calculate potential tax relief.
- Generate SEIS 1 and EIS 3 certificates.
- Show “net cost after relief” in real time.
That’s a game-changer for investors.
5. Vetting and Due Diligence
Quality matters. Steps include:
- Review pitch deck, financials, team credentials.
- Legal compliance check.
- Investment readiness workshop.
Only list top 5-10% of applicants. Curated deals win trust.
6. Build Educational Resources
No one reads a dry PDF. Use:
- Short how-to videos.
- Interactive guides.
- AI-generated blog posts via Maggie’s AutoBlog.
- Webinars with guest experts.
Oriel IPO’s hub has grown user confidence and reduced support queries by 30%.
7. Design a Clean UX/UI
Keep it simple:
- Clear calls to action.
- Dashboards with deal status.
- One-click e-signature for docs.
- In-platform messaging.
Think Stripe meets LinkedIn.
8. Launch, Market and Iterate
- Start with a closed beta. Gather feedback.
- Partner with accounting firms and accelerators.
- Offer free trials to build a user base.
- Collect data, refine features.
Growth hack: embed social proof. “10 startups funded £2M in three months” looks good on your homepage.
Real-World Tips and Pitfalls
- Don’t skimp on legal. SEIS/EIS compliance is strict.
- Avoid over-engineering. Launch MVP, then add bells and whistles.
- Set KPIs: number of listed deals, average check size, churn rate.
- Keep communication personal. People invest in people.
Setting Your Platform Apart
Your business angel platform must offer something unique:
- Community-first approach: Forums, investor clubs, offline meetups.
- Data-driven insights: Benchmarks, sector trends, deal heatmaps.
- Dedicated support: Tax experts, legal helpline, pitch coaching.
Oriel IPO’s subscription covers access to our experts. No extra consultancy fees.
Conclusion
Launching a SEIS/EIS business angel platform is a journey. You’ve seen the options. You know the pain points. Now you have the blueprint:
- Compare the top 10 platforms.
- Pick a commission-free model.
- Leverage white-label tech.
- Automate tax relief, vetting, billing.
- Educate your users.
It’s all within reach. Ready to disrupt the startup funding game? Oriel IPO leads the way with a clear, subscription-based, commission-free marketplace. Let’s build the future of early-stage investment together.


